PRODUCT NEWS
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| Buzz Gym's new Oxford club brings 'outside inside' with Track and Field Zone |
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| 09 Aug 2018 . BY Tom Walker |
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| The Oxford club is the fourth in the Buzz Gym portfolio |
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Budget club operator Buzz Gym has opened its fourth club in Oxford.
The 18,000sq ft club is the first Buzz Gym to feature the chain's new Track & Field Zone concept – an area where the "outside is brought inside" with an artificial turf floor, training rig, sleds, tyres and HIIT equipment.
A grass scent is pumped throughout to mimic an outdoor training environment and the area utilises a heart rate tracking system for members to compete against others and track their own progress.
The club, which was launched with the help of a £1.25m funding package from HSBC, will have a capacity for 6,000 members.
“The funding from HSBC helped us develop our new Track & Field concept, which we expect will be a hit," said Adam Stowell, Buzz Gym’s CEO.
"Oxford is also our biggest gym to date.”
The Oxford gym is the first new opening since Buzz Gym signed a deal with equipment supplier Life Fitness, which saw the company introduce a "transformed business model" to help with a UK-wide expansion.
The chain will invest and install Life Fitness' premium kit at its sites, as part of plans to combine affordable, no contract gym memberships with a premium fitness equipment offer and high-specification fit-outs.
Oxford was the first facility to launch with Life Fitness kit and will be followed by another club in Plymouth.
Family-owned Buzz Gym launched its first club in Reading in 2013.
A grass scent is pumped throughout the artificial turf area, to mimic an outdoor training environment
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